As we recover from extraordinary time, digital has now become the primary fabric for any kind of intimate relationship between brands and customers. This is a time for brands to innovate and rethink their relationship model within the digital space, where they create meaningful experiences that support their business continuity.
In the span of a few short weeks, we have collectively changed our habits beyond recognition. The COVID-19 pandemic has quickly altered how we live and work. We are not going to revert back to our old ways. We will evolve into a new normal.
A recorded video discussion between James McQuivey, VP Principal
Analyst at Forrester; Morten Albæk, Philosopher and Founder at Voluntās and
Sebastian Jespersen, CEO at Vertic.
Share of Life™ is our doctrine. This thinking enables us to weave your brand into the fabric of your customer’s digital life.Learn More
People no longer go online, they live online. Decisions are now made online. B2B buyers have shifted their buying behavior that over 60% of the decision journey is now done online. Vertic has created ABM and Demand Generation programs transforming how B2B brands digitize the entire buyer’s journey and take advantage of this new reality.
Vertic created a glob an always-on ABM and demand generation program enabling SAP SuccessFactors to digitize the entire end-to-end sales funnel and hyper target net new and existing customers. The program included a full turn-key solution leveraging an outside-in data driven approach, and delivery from digital strategy, concept, creative, content production, implementation and media strategy to ongoing real-time media optimizations.
Vodafone Business needed up sell and cross sell their services to their existing strategic accounts. Vertic's approach was to target key business decision makers with relevant content at each phase of the decision journey and push them to conversion throughout the sales funnel.
Vertic has created digital event experiences that enable companies and brands to bring together large numbers of their stakeholder audiences. These experiences are specifically designed for the digital medium, leveraging the opportunities available for much more interactive dialogues and experiences than available in the traditional offline event format.
How to ensure that Microsoft customers get as close as possible digitally to the in-person Microsoft event experience.
Provide all the benefits of large-scale, in-person event participation through the digital medium
Positioning what the brand stands for was yesterday’s mantra. Now the big idea is to entangle the brand and the user in mutually rewarding digital experiences. Think of Share-of-Life as the depth of a brand’s involvement in the customer’s multi-screen day.
“The Share-of-Life platform developed by Sebastian Jespersen and Stan Rapp, goes far beyond the Share-of-Wallet or even Share-of-Mind metrics,” reports James McQuivey, VP and principal analyst at Forrester Research. “The most powerful brands of the future will measure what percent of the minutes of your day they can meaningfully support.”
Weaving your brand into the fabric of your customer’s day. That’s how you gain Share of Life™.
The Share of Life™ platform goes far beyond the Share of Wallet or even Share of Mind metrics. The most powerful brands of the future will measure what percent of the minutes of your day they can meaningfully support.
Smart marketers recognize that there will be a distinct “before” and “after” in consumer behavior as a result of the pandemic. You must start now to create the digital tools needed to embed your brand in the customer’s post-COVID life.
Take the time now to identify and understand the new expectations of your customers, and how have their habits and priorities shifted during this time