Share Of Life™

Share of Life™. The New Mandate for Business Success

By
Sebastian Jespersen
& Stan Rapp
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Share Of Life

The interconnection between brand & customer is Share of Life™

How To Earn Share Of Life?

The Share of Life CREED

The Framework to put Share of Life into practice

When it comes to applying Share of Life doctrine, the leading trailblazers are Amazon, Microsoft and Apple. It may well be one of the reasons these three titans were first in the world to hit a valuation of one trillion dollars.

Forrester recently published a research report titled What to Learn From Apple’s Coming Brawl with Amazon. It highlights what matters now. “The entangled digital customer relationship will define the future of marketing” writes principal analyst James McQuivey.  “A new metric, Share of Life, goes far beyond the Share-of-Wallet or even Share-of-Mind metrics. The most powerful brands of the future will measure what percent of the minutes of your day they can meaningfully support.”

Whether your brand is operating vertically or horizontally, there is a simple yet impactful framework that can be used to put the Share of Life concept into practice, which we call the Share of Life C.R.E.E.D.

·  Commitment
·  Reinforcement
·  Empowerment
·  Excitement
·  Development

The Authors

Meet the Authors

Sebastian Jespersen
CEO and Founder of Vertic

Sebastian Jespersen is an innovator, a business strategist, and a breakthrough digital thinker. He founded independent digital agency Vertic over a decade ago; today it has a footprint on three continents and serves some of the world’s best-known global marketers and brands. Both a digital guru and evangelist, he has successfully taken a start-up from the birth of the online marketing era through to the advertising world’s new Internet battleground. All while shepherding Vertic to extraordinary year-on-year growth. Clients include Microsoft, SAP, GE, Novo Nordisk, GSK and PayPal.
Sebastian’s pre-Vertic years as a management consultant in Europe and Asia underscore a multinational, analytical problem-solving point of view.

This contrasts with common creative or technical leadership found at most ad agencies today. His interpretation of social business, data, targeting and the bridging of marketing to sales - as well as his revolutionary application of this understanding to new platforms like LinkedIn - makes him a leader in today’s fast paced, complex marketing world.

Stan Rapp
Co-Founder of RAPP Agency

Stan Rapp is a business builder who has twice served as Chairman/CEO of global advertising agencies at the forefront of the advertising industry. As co-founder of Rapp Collins (rebranded as RAPP) he launched an agency that became one of the top 10 world wide. As the CEO of MRM - McCann Relationship Marketing - the agency grew from 30 to 200 million in revenue.

He was recognized by Advertising Age as one of the 101 individuals who shaped advertising in the 20th Century, and was elected to the Direct Marketing Association Hall of Fame.